Marketing for Finsbury Foods

. . . . . . . . . .

Finsbury Food Group is an Aim listed business with over £90 million in sales, the second largest cake producers in the UK. In 2008 FFG bought Anthony Alan Foods and with it the Weight Watchers Cakes brand. We were subsequently tasked with refreshing all of the Weight Watchers Cakes packaging, resulting in an upturn in sales of 20%.